Time: Aug 2014- Present - Phone: 404-752-6715 - Location: Norcross, GA
- Develop and implement SEO optimization efforts for ACityDiscount.com while creating and maintaining SEO strategy
- Improve UX and structure for website. Provide ColdFusion, SQL, HTML & CSS support for website development.
- Analyze and improve keyword and topical relevance for categories and content surrounding brand standards; includes optimizing landing pages for conversions, SERP visibility, and PPC campaigns.
- Work with PPC Specialist to design & optimize landing pages for PPC campaigns.
- Monitor website performance goals and work with IT to improve site performance.
- Provide performance reports to direct supervisor with various metrics ranging from site speed to SERP performance.
- Monitor and develop natural link profile while cleaning up older low quality or irrelevant links.
- Develop topical plan for content and work with marketing team members and freelancers to complete writing & posting cycle for content marketing efforts.
- Design print collateral
- Create brand standards for ACityDiscount.
- Establish product standards for large online catalog of ecommerce products.
- Restructure & redesign content sections. Develop goals & KPIs for future expansion as well as comprehensive content strategy.
- Assisting in the transfer of domain application protocol from http to https
- Improving tracking efforts across the website by correcting conversion tracking
- Establishing KPIs for each marketing channel
- Establishing metrics for measuring SEO goals
- Improving organic traffic against seasonal trend by 9%
- Increasing conversion rate by 45%
- Redesigning website search functionality to increase conversion
- Increased communication between various marketing team members to create a cohesive marketing program
- Redesign and refocus email marketing campaigns
- Initiate abandoned cart remarketing.
Time: Nov 2011 - Aug 2014 - Phone: 770-904-2499 - Location: Buford, GA
- Oversee Nature’s Innovation & subsidiaries full online portfolio – Includes Naturesinnovation.com, Naturasil.com,Naturasil.co.uk, Bed-Bugs.net, Cobrazol.com, Septicflow.com, BuyNaturally.com, BuyElimitag.com, NaturesPrivateLabel.com and more.
- Developed user interface, general architecture and navigation systems for all websites.
- SEO & SEM strategy and implementation across various platforms and brands.
- Create &monitor creatives and content for websites and social media.
- Successfully implemented 100s of projects for various brands – from major sales events to newsletters to product launches.
- Responsible for online FDA and EPA compliance where required for each brand.
- Conduct and analyze testing for optimization of websites and advertising.
- Ecommerce & Affiliate Management.
- Contribute to new business and product development.
- Identify and implement repeat buying efforts for potential returning customers. Increased repeat customer sales 200%.
- Plan & Implement extensive condition guide for customers on Naturasil.com, increasing revenue by 10% and traffic by 14% due to content being shared across the web.
- Restructure PPC campaignsand goals for Adwords and BingAds. Efforts decreased spend by 55%, increased CTR (click through rate) by 183%, increased value per conversion by 32%, decreased cost per conversion by 3.07%.
- Contribute to business goals and future development.
- Lead contractors in support and specialized duties.
- Work closely with President and CEO daily.
- Contributed to Nature’s Innovation being included in the 2012 Inc. 5000 – Rank #1689 on National Inc. 5000 List
Time: March 2007 - Present - Locations: Multiple
- Worked for many companies across the US, a couple projects in Canada, one in the UK, and one in Japan.
- Companies worked for: Exact Battery Co., Precision Estimating, PrebuiltML, Nature's Innovation (Hired - full time contract), Planet Possibility Inc., Anne Millers Restaurant, Rainbow Bookstores, The Dive Shack, Mold Force, The Alley Restaurant, and more.
- Graphic creation, manipulation and optimization.
- Review and analyze SEO for client sites.
- Ecommerce specialization - B2B & B2C experience.
- Create & monitor advertising campaigns via Adwords, BingAds, FBX (Facebook Exchange), Omniture, Doubleclick and more.
- Launched more than 60 new ecommerce sites within a variety of verticals including clothing, manufacturing, construction, distribution, eye care and more.
- Extensive experience with ASP.net, Big Commerce, Magento, Shopify, Wordpress and multiple other CMS & Shopping Cart systems.
- Worked closely with CEOs, CTOs and company stakeholders to create and refine their vision for their companies