Let's Show Off

A Badass Design by @SarahWJATL

The Basics

Through more than 10 years of experience as marketer, web developer, online strategy consultant and designer, I have discovered my passion for getting the right message in front of the right people. I have a drive to connect people to products & services through the variety of online platforms and brick-and-mortar locations.

I really enjoy what I do. Its my hobby as well as my profession. Food & All things internet are my passion. What's yours?

Go ahead, send a message if you have a project you'd like to work with me on.

Expertise

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Copy & Content Creation and Editing
  • Technical Writing
  • Information Architecture
  • Ecommerce specialization: B2C & B2B experience.
  • Statistical Analysis
  • Marketing Strategy
  • Web Design & Development
  • User Experience Engineering
  • Client Management
  • Project Management
  • Team Management

Experience

SEO Manager

at ACityDiscount / Peach Trader, Inc.

Time: Aug 2014- Present - Phone: 404-752-6715 - Location: Norcross, GA

  • Develop and implement SEO optimization efforts for ACityDiscount.com while creating and maintaining SEO strategy
  • Improve UX and structure for website. Provide ColdFusion, SQL, HTML & CSS support for website development.
  • Analyze and improve keyword and topical relevance for categories and content surrounding brand standards; includes optimizing landing pages for conversions, SERP visibility, and PPC campaigns.
  • Work with PPC Specialist to design & optimize landing pages for PPC campaigns.
  • Monitor website performance goals and work with IT to improve site performance.
  • Provide performance reports to direct supervisor with various metrics ranging from site speed to SERP performance.
  • Monitor and develop natural link profile while cleaning up older low quality or irrelevant links.
  • Develop topical plan for content and work with marketing team members and freelancers to complete writing & posting cycle for content marketing efforts.
  • Design print collateral
  • Create brand standards for ACityDiscount.
  • Establish product standards for large online catalog of ecommerce products.
  • Restructure & redesign content sections. Develop goals & KPIs for future expansion as well as comprehensive content strategy.
  • Assisting in the transfer of domain application protocol from http to https
  • Improving tracking efforts across the website by correcting conversion tracking
  • Establishing KPIs for each marketing channel
  • Establishing metrics for measuring SEO goals
  • Improving organic traffic against seasonal trend by 9%
  • Increasing conversion rate by 45%
  • Redesigning website search functionality to increase conversion
  • Increased communication between various marketing team members to create a cohesive marketing program
  • Redesign and refocus email marketing campaigns
  • Initiate abandoned cart remarketing.

Nature’s Innovation

at Nature’s Innovation

Time: Nov 2011 - Aug 2014 - Phone: 770-904-2499 - Location: Buford, GA

  • Oversee Nature’s Innovation & subsidiaries full online portfolio – Includes Naturesinnovation.com, Naturasil.com,Naturasil.co.uk, Bed-Bugs.net, Cobrazol.com, Septicflow.com, BuyNaturally.com, BuyElimitag.com, NaturesPrivateLabel.com and more.
  • Developed user interface, general architecture and navigation systems for all websites.
  • SEO & SEM strategy and implementation across various platforms and brands.
  • Create &monitor creatives and content for websites and social media.
  • Successfully implemented 100s of projects for various brands – from major sales events to newsletters to product launches.
  • Responsible for online FDA and EPA compliance where required for each brand.
  • Conduct and analyze testing for optimization of websites and advertising.
  • Ecommerce & Affiliate Management.
  • Contribute to new business and product development.
  • Identify and implement repeat buying efforts for potential returning customers. Increased repeat customer sales 200%.
  • Plan & Implement extensive condition guide for customers on Naturasil.com, increasing revenue by 10% and traffic by 14% due to content being shared across the web.
  • Restructure PPC campaignsand goals for Adwords and BingAds. Efforts decreased spend by 55%, increased CTR (click through rate) by 183%, increased value per conversion by 32%, decreased cost per conversion by 3.07%.
  • Contribute to business goals and future development.
  • Lead contractors in support and specialized duties.
  • Work closely with President and CEO daily.
  • Contributed to Nature’s Innovation being included in the 2012 Inc. 5000 – Rank #1689 on National Inc. 5000 List

Freelance

Time: March 2007 - Present - Locations: Multiple

  • Worked for many companies across the US, a couple projects in Canada, one in the UK, and one in Japan.
  • Companies worked for: Exact Battery Co., Precision Estimating, PrebuiltML, Nature's Innovation (Hired - full time contract), Planet Possibility Inc., Anne Millers Restaurant, Rainbow Bookstores, The Dive Shack, Mold Force, The Alley Restaurant, and more.
  • HTML, CSS, Javascript frontend development. Backend development with various languages. Utilized multiple CMS, ecommerce platforms, and proprietary software suites.
  • Graphic creation, manipulation and optimization.
  • Review and analyze SEO for client sites.
  • Ecommerce specialization - B2B & B2C experience.
  • Create & monitor advertising campaigns via Adwords, BingAds, FBX (Facebook Exchange), Omniture, Doubleclick and more.
  • Launched more than 60 new ecommerce sites within a variety of verticals including clothing, manufacturing, construction, distribution, eye care and more.
  • Extensive experience with ASP.net, Big Commerce, Magento, Shopify, Wordpress and multiple other CMS & Shopping Cart systems.
  • Worked closely with CEOs, CTOs and company stakeholders to create and refine their vision for their companies

Recommendations from LinkedIn


by Sean McGill, Freelance Media Contect & Marketing Professional
Previous co-worker
Sarah is an extremely knowledgeable professional with a thirst for learning. She has a tireless work ethic, and constantly stays up to date in the ever evolving digital field. She is a team player, and a pleasure to work with.


by Jody Sachse, CVO at Campfire Media Consultants
Previous co-worker & Current Business Partner at Campfire Media Consultants
Sarah is phenomenally gifted person in all things e-commerce, ad management, web, css, and graphic design. Her attention to detail is second to none. Sarah is the one I would goto if I wanted something done fast and done right.

Atlanta is Home!

CERTIFICATIONS & SKILLS

Google Adwords Certification

The AdWords certification covers the fundamental aspects of online advertising and campaign management, using Google tools like AdWords, Analytics and DoubleClick.

Google Analytics Individual Qualification

The Analytics Qualificaton demonstrations proficiency in use of Google Analytics.

Marketing Skills

  • Platforms: Google Adwords, Bing Ads, Omniture, Doubleclick, LeadImpact, 7search and more
  • Social Media Marketing: Facebook Ad Exchange & Twitter Ads
  • Contest Creation
  • Analysis & Strategy Development
  • Buyer Persona Development
  • Shopping Channel Management
  • Conversion & Ecommerce Optimization

Programming Skills

  • HTML / CSS
  • Javascript
  • SQL / MySQL
  • PHP
  • Coldfusion / Railo (defunct) / Lucene
  • C++
  • Visual Basic .NET - moderate
  • Python - learning

Graphic Skills

  • Adobe Creative Suite
  • Video Creation & Editing
  • Graphic Design - Digital & Print